"I wrote a story on Soulja Boy and how he basically cracked the internet."
After being approached to create a series of promotional videos for the independent music blog Passion of the Weiss, we sat down with the site's founder: Jeff Weiss. Throughout our conversation, he discussed his creative background and inspiration as well as his personal connection to Los Angeles and the city's music. Fresh off an ownership change and subsequent series of layoffs at his former employer, The LA Weekly, Jeff also took the opportunity to expand on the situation.
Passion of the Weiss